Wholesome Fun

The Fresh Food Merchant Geelong – A little piece of Europe returns to the CBD

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Have you travelled to Europe? If the answer is yes then we can bet one of your favourite memories is shopping for fresh food. The movement, the noise, the atmosphere. It’s an experience that’s been lost in all but a few locations in Australia.


With an Italian heritage, a passion for food and many fond memories their travel experiences abroad, Lisa & Ash Corica have taken the plunge and brought the old deli in Malop Street back to life with The Fresh Food Merchant Geelong.


At the front of the shop you’re greeted by cheery staff in the cafe bar which serves the perfect brew. Perhaps more interesting is the traditional almond biscotti, cannoli and tiramisu which are all handmade in Geelong by Cenzo’s. They also have fresh salads and light lunches made on site.


While you’re grabbing a coffee you can do the whole weekly shop in a lively environment that echos the markets of Europe. The Fresh Food Merchant Geelong stocks all the essential fresh items like milk, bread, cheese, fruit, delicious free-range eggs from Buckleberry Farm in Winchelsea, deli meats and fish. They also have a packaged/dry goods section with pasta, sauces etc.


There’s plenty of room for kids and the pram however as you’ll see in the photos there aren’t tables and chairs, only bar style seating keeping with the theme of a quick espresso while you shop.


The Fresh Food Merchant Geelong is a refreshing, mouth-watering addition to the Geelong CBD. Check them out at 138 Malop Street, Geelong.








Rating for The Fresh Food Merchant Geelong

Coffee: Great
Atmosphere: Cafe bar with market feel
Kid/Pram Friendly: Heaps of space, no tables
Free Wifi: No

Contact Details for The Fresh Food Merchant Geelong

Address: 138 Malop Street, Geelong
Phone (03) 5229 7402
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Originally posted on wholesomefun.com.au. Written and photographed by Patrick Blampied. © 2015 Sequence Digital.